what i'm about
a little more room
for life.
i build things that give us time back. for me. for us. more room to be human.
quiet, by design.
time is a piece of someone's life. every form, notification and repeated task asks for some of it. i want to be careful about what i ask.
software today demands more. more tools, more dashboards, more workflows, more engagement. more of our time.
what for? to what end? if being more productive means doing more harm to our planet, i think we need to question what we're calling progress.
software should handle the ordinary things quietly. when a decision needs a person, it should arrive with the context that person needs. then it should get out of the way again.
i don't believe we're here to spend our lives behind screens. we're here to live in the natural world, together. enjoying, experiencing.
understanding before control.
luw begins with a read-only assessment of a home's energy through homey. it looks for potential savings in the equipment already there. it doesn't change the devices.
that boundary matters to me. connecting your home to understand it should be a small decision. handing over control of your heating, battery or car is a much bigger one.
i keep those decisions separate. first, give someone a clearer picture. let them decide what happens next.
judgment is human.
a machine works with the information available to it. a person lives in the world that information is trying to describe.
we bring experience, emotion, relationships and an understanding of what a decision might mean to someone else. we can also get things wrong. that is why i care about making the context visible, and keeping room for someone to question the answer.
our mothership, earth.
i'm a solarpunk. i believe we are smart enough to live in harmony with the world that sustains us, and that our role is to care for it and all the life we share it with.
i hope for a future where our value has less to do with how much work we can perform, and more to do with how well we care for one another.
building software is one small way i can work towards that. taking an unnecessary task away gives someone a little time back. what they do with that time should be theirs to decide.
yes, this is ideological. but you need the dream to make it real.
the person behind this.
i'm roux. i've founded companies and led one as coo. today i work across product design, system architecture and development, building with ai and taking responsibility for what i put into the world.
this site is a place to share that work and the thinking behind it. some ideas are finished. others are still becoming. i'll keep learning as i go.